Credo Brands Marketing Ltd.

Financial

	Credo Brands Mktg	Sobhagya Mercantile	Macfos
Operational Metrics
Retail
Number of Stores - EBO	444.0 .	n/a	n/a
Financials
5 yr Average ROE	15.7 %	51.0 %	36.69 %
5yr average Equity Multiplier	1.97	2.28	1.78
5yr Average Asset Turnover Ratio	0.78	1.07	2.44
5yr Avg Net Profit Margin	9.79 %	31.74 %	8.31 %
Price to Book	1.79	9.03	9.8
P/E	10.73	40.81	36.32
5yr Avg Cash Conversion Cycle	114.63 Days	-152.54 Days	48.02 Days
Inventory Days	59.58 Days	1.6 Days	64.42 Days
Days Receivable	98.05 Days	111.36 Days	6.58 Days
Days Payable	67.84 Days	200.35 Days	24.06 Days
5yr Average Interest Coverage Ratio	4.23	79.18	11.45
5yr Avg ROCE	17.44 %	59.48 %	48.12 %
5yr Avg Operating Profit Margin	27.59 %	14.68 %	11.86 %
5 yr average Debt to Equity	0.06	0.38	0.32
5yr CAGR Net Profit	81.83 %	14.48 %	19.32 %
5yr Average Return on Assets	8.11 %	21.84 %	20.33 %
Shareholdings
Promoter Holding	55.01 %	75.0 %	69.12 %
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-8.31 %	40.49 %	-4.53 %
Change in Mutual Fund Holding (3 Yrs)	2.43 %	0.0	0.0

Business

	Credo Brands Mktg	Sobhagya Mercantile	Macfos
Product Wise Break-Up	Product Wise Break-Up Men’s casual wear 100.0	Product Wise Break-Up Men’s casual wear 0 Others 100	Product Wise Break-Up Men’s casual wear 0 Others 100
Location Wise Break-Up	Location Wise Break-Up India 100.0	-	-
Distribution Channel	Distribution Channel Exclusive Brand Outlets (EBOs) 63.0 Multi-Brand Outlets (MBOs) 17.0 Online 11.0 Large Format Stores (LFSs) 4.0 Others 5.0	-	-
Brand Wise Break-Up	Brand Wise Break-Up MUFTI 100.0	-	-