Adcounty Media India Ltd.

Financial

	Adcounty Media India	Affle 3i	DAPS Advertising
Operational Metrics
Financials
5 yr Average ROE	46.91 %	19.47 %	8.37 %
5yr average Equity Multiplier	2.47	1.54	1.39
5yr Average Asset Turnover Ratio	1.54	0.63	1.13
5yr Avg Net Profit Margin	14.96 %	19.19 %	5.04 %
Price to Book	13.38	9.01	0.6
P/E	36.84	66.23	8.22
5yr Avg Cash Conversion Cycle	52.39 Days	49.6 Days	169.01 Days
Inventory Days	0.0	0.0	0.0
Days Receivable	116.53 Days	49.6 Days	169.01 Days
Days Payable	171.42 Days	19.09 Days	0.0
5yr Average Interest Coverage Ratio	131.64	31.88	24.48
5yr Avg ROCE	59.5 %	18.16 %	12.41 %
5yr Avg Operating Profit Margin	19.97 %	21.11 %	6.62 %
5 yr average Debt to Equity	0.01	0.13	0.05
5yr CAGR Net Profit	47.05 %	23.11 %	64.1 %
5yr Average Return on Assets	22.29 %	12.05 %	6.18 %
Shareholdings
Promoter Holding	65.52 %	55.0 %	65.22 %
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-23.63 %	-4.89 %	0.31 %
Change in Mutual Fund Holding (3 Yrs)	0.0	6.32 %	0.0

Business

	Adcounty Media India	Affle 3i	DAPS Advertising
Product Wise Break-Up	Product Wise Break-Up Global Mobile Business/ Cost per Install 44.47 Lead Generation 32.91 Social Media & Pay Per Click (PPC) Campaign 9.46 In Game Deposits/ I-Gaming Skill Based Games Campaign 6.63 Website/AppReven ue from Guest Posts, AdSense, Banner Space & InApp Purchases 3.3 Cost per Sale 3.22 Non-CPCU Business 0 CPCU Business 0 Others 0.01	Product Wise Break-Up Non-CPCU Business 0.1 0 0 Cost per Sale 0 CPCU 99.9 Lead Generation 0 0 0	Product Wise Break-Up Non-CPCU Business 0 0 0 Cost per Sale 0 CPCU Business 0 Lead Generation 0 0 0 Others 100
Segment Break-Up	Segment Break-Up Advertising Technology (Adtech) 60.02 Digital Marketing 39.98	-	-
Location Wise Break-Up	Location Wise Break-Up India 76.1 Singapore 10.55 UAE 8.03 USA 2.92 Russia 1.38 Others 1.02	Location Wise Break-Up UAE 0 USA 0 Russia 0 India 27.54 Singapore 0 Others 72.46	-